SOC 13-1161 · San Francisco-Oakland, CA · BLS OEWS May 2024
The median salary for Market Research Analysts and Marketing Specialists in San Francisco-Oakland is $109,283 per year ($52.54/hr). This is 42% higher than the national median of $76,960. The middle 50% earn between $79,836 and $148,921 annually. Top earners at the 90th percentile reach $205,334.
| Percentile | Hourly Rate | Annual Salary | vs National |
|---|---|---|---|
| P10 | $28.73 | $59,751 | +42.0% |
| P25 | $38.38 | $79,836 | +42.0% |
| P50MEDIAN | $52.54 | $109,283 | +42.0% |
| P75 | $71.60 | $148,921 | +42.0% |
| P90 | $98.72 | $205,334 | +42.0% |
Financial activities openings fell 28K but hiring actually rose 40K, bucking the broader downtrend. Quit rates at 1.2% signal deep employee retention. One of the most employer-favorable sectors.
The median (P50) annual salary for Market Research Analysts and Marketing Specialists in San Francisco-Oakland is approximately $109,283, based on BLS OEWS May 2024 data adjusted for regional cost factors. This is 42% higher than the national median of $76,960.
Entry-level Market Research Analysts and Marketing Specialists (10th percentile) in San Francisco-Oakland earn approximately $59,751 per year. The 25th percentile is $79,836. Top earners (90th percentile) reach $205,334.
San Francisco-Oakland pays 42% higher than the national average. The national P50 is $76,960 vs $109,283 in San Francisco-Oakland. Based on BLS national data adjusted for regional cost factors.
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