SOC 13-1161 · National · May 2024 OEWS Data
The national median salary for Market Research Analysts and Marketing Specialists is $76,960 per year ($37.00/hr) according to the Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) survey, May 2024. The middle 50% of earners make between $56,222 and $104,874 annually. Top earners at the 90th percentile reach $144,602 per year. There are approximately 861,140 market research analysts and marketing specialists employed in the United States.
| Percentile | Hourly Rate | Annual Salary |
|---|---|---|
| P10 | $20.23 | $42,078 |
| P25 | $27.03 | $56,222 |
| P50MEDIAN | $37.00 | $76,960 |
| P75 | $50.42 | $104,874 |
| P90 | $69.52 | $144,602 |
Financial activities openings fell 28K but hiring actually rose 40K, bucking the broader downtrend. Quit rates at 1.2% signal deep employee retention. One of the most employer-favorable sectors.
The national median salary for Market Research Analysts and Marketing Specialists is $76,960 per year ($37.00/hr) according to BLS OEWS May 2024 data. The middle 50% earn between $56,222 and $104,874 annually.
The 90th percentile salary for Market Research Analysts and Marketing Specialists is $144,602 per year ($69.52/hr). The 75th percentile is $104,874 per year.
Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn approximately $42,078 per year ($20.23/hr). The 25th percentile is $56,222 per year.
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