Market Research Analysts and Marketing Specialists Salary - BLS OEWS Wage Benchmarks
SOC 13-1161 · National · May 2024 OEWS Data
Median Annual Salary
$76,960
$37.00/hr
Verified BLS OEWS data · Updated Apr 3, 2025
Source: BLS OEWS · Published Apr 2, 2025
Next refresh: May 15, 2026
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The national median salary for Market Research Analysts and Marketing Specialists is $76,960 per year ($37.00/hr) according to the Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) survey, May 2024. The middle 50% of earners make between $56,222 and $104,874 annually. Top earners at the 90th percentile reach $144,602 per year. There are approximately 861,140 market research analysts and marketing specialists employed in the United States.
About This Role
BLS Standard Occupational Classification 2018
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Career Outlook
BLS Employment Projections · 2024-2034
10-year growth
+6.7%
Faster than average
Annual openings
87K
per year, on avg
Workforce today
942K
as of 2024
Why those openings exist
7% from new growth93% from people leaving the role
Most openings come from replacement, not growth. Retention matters more than recruiting here.
Typical entry requirements
Education
Bachelor's degree
Experience
None
On-the-job training
None
Industry Wage Breakdown
Top 5 industries by employment · median annual wage, sector-specific
Industry
Workforce
Median Pay
Management, Scientific, and Technical Consulting Services
NAICS 541600
96K
$75,640
Management of Companies and Enterprises
NAICS 551100
72K
$98,300
Computer Systems Design and Related Services
NAICS 541500
49K
$92,150
Advertising, Public Relations, and Related Services
NAICS 541800
36K
$73,670
Software Publishers
NAICS 513200
23K
$105,150
Wage range across top 5 industries: $73,670 to $105,150 (43% spread)
Wage Percentiles
Hourly & annualized (2,080 hours)
Percentile
Hourly Rate
Annual Salary
P10
$20.23
$42,078
P25
$27.03
$56,222
P50MEDIAN
$37.00
$76,960
P75
$50.42
$104,874
P90
$69.52
$144,602
Market Context Signal
JOLTS · finance sector
Hot
Openings Rate
6.0%
Quits Rate
1.2%
Finance and Insurance openings surged to 428K (+98K) in March, pushing the openings rate to 6.0% -- the highest in any major sector. Quits ticked up to 1.2%. Demand for finance talent has reaccelerated sharply.
Frequently Asked Questions
What is the average market research analysts and marketing specialists salary?
The national median salary for Market Research Analysts and Marketing Specialists is $76,960 per year ($37.00/hr) according to BLS OEWS May 2024 data. The middle 50% earn between $56,222 and $104,874 annually.
How much do top-earning market research analysts and marketing specialists make?
The 90th percentile salary for Market Research Analysts and Marketing Specialists is $144,602 per year ($69.52/hr). The 75th percentile is $104,874 per year.
What is the entry-level salary for market research analysts and marketing specialists?
Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn approximately $42,078 per year ($20.23/hr). The 25th percentile is $56,222 per year.
Wage figures on this page come from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment & Wage Statistics (OEWS) survey, May 2024 release. OEWS surveys roughly 1.1 million establishments annually. It is the most comprehensive employer-reported wage dataset in the United States.
P10 through P90 percentiles represent the wage distribution across all surveyed employers (not self-reported by workers). Geographic adjustments use BLS-derived cost multipliers calibrated from regional wage variation.
Wages are estimates. Individual compensation depends on experience, education, employer size, industry, and negotiation. Use this as benchmark context, not absolute ground truth.
CompSignal is a free labor market intelligence tool built for HR, compensation, and talent acquisition teams. We make BLS data, the same primary source Mercer and Radford cross-reference in their paid surveys, searchable and actionable without an enterprise subscription.
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