SOC 13-1161 · California · BLS OEWS May 2024
The median salary for Market Research Analysts and Marketing Specialists in California is $90,813 per year ($43.66/hr). This is 18% higher than the national median of $76,960. The middle 50% earn between $66,342 and $123,751 annually. Top earners at the 90th percentile reach $170,630.
| Percentile | Hourly Rate | Annual Salary | vs National |
|---|---|---|---|
| P10 | $23.87 | $49,653 | +18.0% |
| P25 | $31.90 | $66,342 | +18.0% |
| P50MEDIAN | $43.66 | $90,813 | +18.0% |
| P75 | $59.50 | $123,751 | +18.0% |
| P90 | $82.03 | $170,630 | +18.0% |
Financial activities openings fell 28K but hiring actually rose 40K, bucking the broader downtrend. Quit rates at 1.2% signal deep employee retention. One of the most employer-favorable sectors.
The median (P50) annual salary for Market Research Analysts and Marketing Specialists in California is approximately $90,813, based on BLS OEWS May 2024 data adjusted for regional cost factors. This is 18% higher than the national median of $76,960.
Entry-level Market Research Analysts and Marketing Specialists (10th percentile) in California earn approximately $49,653 per year. The 25th percentile is $66,342. Top earners (90th percentile) reach $170,630.
California pays 18% higher than the national average. The national P50 is $76,960 vs $90,813 in California. Based on BLS national data adjusted for regional cost factors.
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