Market Research Analysts and Marketing Specialists Salary in Massachusetts
SOC 13-1161 · Massachusetts · BLS OEWS May 2025
Median Annual Salary
$101,816
$48.95/hr
29.3% higher than the US national median ($78,770)
Verified BLS OEWS data · Updated May 18, 2026
Is this a competitive Market Research Analysts and Marketing Specialists salary in Massachusetts in 2026?
Based on BLS OEWS wage percentiles, JOLTS August 2026 demand signals, and ECI Q2 2026 wage growth.
$Competitive · ~P50
P10$58K
P25$77K
P50$102K
P75$133K
P90$167K
Drag the dot or type an amount above.
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Demand: ACTIVE. Demand is active -- finance & insurance openings are at 5.0% (JOLTS, August 2026). A balanced market where the median is a solid, competitive anchor.
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Merit budget: Wages in financial activities are rising about 3.1% a year (BLS ECI, Q2 2026). Budget a 2.7-3.2% merit increase to hold this role at market.
Our read
For a competitive 2026 offer, target $101,816 to $133,453 (market median to the 75th percentile). The median-to-P75 range keeps offers competitive.
Figures are market benchmarks from the U.S. Bureau of Labor Statistics; apply professional judgment before making pay decisions.
How Market Research Analysts and Marketing Specialists pay is moving in 2026
Trend, demand, and spread context from BLS OEWS, JOLTS, and ECI
Pay trend
Median pay for this role rose 2.4% between the May 2024 and May 2025 BLS surveys, trailing the 3.1% wage growth of Finance & Insurance (BLS ECI).
Hiring demand · MODERATE
Finance & Insurance is running a 5.0% job-openings rate with quits at 1.0% (BLS JOLTS). Demand has tightened for 3 straight months (3.7% up to 5.0%).
Pay spread
Top earners (P90) make about 3.6 times what entry-level (P10) workers make in this role. That spread is wider than typical, so expect large pay differences by experience, employer size, and geography; build generous ranges and differentiate strongly.
What changed recently
Sep 29, 2026JOLTS August 2026: sector openings rose to 5.0% (up 49K; July revised up to 4.4%). Quits eased to 1.0%, so workers are still staying put.
Sep 1, 2026JOLTS July 2026: sector openings flat at 4.1% for a second month (June revised down from 4.3%). Quits ticked up to 1.2%; layoffs fell 22K. Settling, not tightening.
Aug 4, 2026JOLTS June 2026: sector openings whipsawed up to 4.3%, but quits fell to 0.9%, the lowest of any sector. Workers are staying put.
Commentary is generated from published BLS figures (OEWS May 2025 vs May 2024, JOLTS August 2026, ECI Q2 2026) and refreshed each release. It is interpretation, not a BLS product.
Source: BLS OEWS · Published May 15, 2026
Next refresh: May 2027
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The median salary for Market Research Analysts and Marketing Specialists in Massachusetts is $101,816 per year ($48.95/hr). This is 29.3% higher than the national median of $78,770.
About This Role
BLS Standard Occupational Classification 2018
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Wage Percentiles: Massachusetts
Hourly & annualized (2,080 hours) · National adjusted
Percentile
Hourly Rate
Annual Salary
vs National
P10Entry level
$27.93
$58,094
+33.9%
P25
$37.12
$77,210
+32.3%
P50MEDIAN
$48.95
$101,816
+29.3%
P75
$64.16
$133,453
+23.2%
P90Top earners
$80.28
$166,982
+7.4%
How Massachusetts compares for Market Research Analysts and Marketing Specialists
Computed from this state's own BLS distribution against national
Pay for Market Research Analysts and Marketing Specialists in Massachusetts sits above the national range at every level: +33.9% at entry, +29.3% at the median and +7.4% at the top. The gap is larger at entry than at the top.
An offer at the national median of $78,770 would sit at about the 26th percentile in Massachusetts.
The top of the range earns 2.87 times the bottom here against 3.58 times nationally, so pay for this role is more compressed between entry and senior levels in Massachusetts.
Massachusetts employs 39,710 people in this role, 4.4% of the national total.
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Frequently Asked Questions
What is the median market research analysts and marketing specialists salary in Massachusetts?
The median (P50) annual salary for Market Research Analysts and Marketing Specialists in Massachusetts is approximately $101,816, based on BLS OEWS May 2025 data. This is 29.3% higher than the national median of $78,770. For the full P10–P90 breakdown and market context, open CompSignal.
Wage figures on this page come from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment & Wage Statistics (OEWS) survey, May 2025 release. OEWS surveys roughly 1.1 million establishments annually. It is the most comprehensive employer-reported wage dataset in the United States.
P10 through P90 percentiles represent the wage distribution across all surveyed employers (not self-reported by workers). Geographic adjustments use BLS-derived cost multipliers calibrated from regional wage variation.
Wages are estimates. Individual compensation depends on experience, education, employer size, industry, and negotiation. Use this as benchmark context, not absolute ground truth.
CompSignal is a free labor market intelligence tool built for HR, compensation, and talent acquisition teams. We make BLS data, the same primary source Mercer and Radford cross-reference in their paid surveys, searchable and actionable without an enterprise subscription.
Built and maintained by Falcon Incentives, a compensation strategy and incentive design consultancy.
