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Models Salary - BLS OEWS Wage Benchmarks

SOC 41-9012 · National · May 2025 OEWS Data

Median Annual Salary
$48,464
$23.30/hr
Verified BLS OEWS data · Updated May 18, 2026

Is this a competitive Models salary in 2026?

Based on BLS OEWS wage percentiles, JOLTS June 2026 demand signals, and ECI Q2 2026 wage growth.

$Competitive · ~P50
P10$34K
P25$36K
P50$48K
P75$99K
P90$131K
Drag the dot or type an amount above.
Demand: ACTIVE. Demand is active -- retail openings are at 4.8% (JOLTS, June 2026). A balanced market where the median is a solid, competitive anchor.
📈
Merit budget: Wages in retail trade are rising about 3.4% a year (BLS ECI, Q2 2026). Budget a 3.0-3.5% merit increase to hold this role at market.
Our read
For a competitive 2026 offer, target $48,464 to $99,320 (market median to the 75th percentile). The median-to-P75 range keeps offers competitive.
Figures are market benchmarks from the U.S. Bureau of Labor Statistics; apply professional judgment before making pay decisions.

How Models pay is moving in 2026

Trend, demand, and spread context from BLS OEWS, JOLTS, and ECI

Pay trend

BLS's May 2025 median estimate for this role is -46.1% below its May 2024 estimate. A swing that large usually reflects survey sampling or classification changes between OEWS vintages rather than actual pay changes, so lean on the sector wage-growth benchmark (3.4% per year, BLS ECI) for planning.

Hiring demand · MODERATE

Retail Trade is running a 4.8% job-openings rate with quits at 3.0% (BLS JOLTS). Demand has tightened for 2 straight months (4.2% up to 4.8%).

Pay spread

Top earners (P90) make about 3.8 times what entry-level (P10) workers make in this role. That spread is wider than typical, so expect large pay differences by experience, employer size, and geography; build generous ranges and differentiate strongly.

What changed recently
  • Aug 4, 2026JOLTS June 2026: sector openings climbed to 4.8% and quits returned to 3.0%. Frontline churn pressure is building again.
  • Jul 31, 2026ECI Q2 2026: sector wages growing 3.4% per year, up from 3.1%, one of the few sectors accelerating.

Commentary is generated from published BLS figures (OEWS May 2025 vs May 2024, JOLTS June 2026, ECI Q2 2026) and refreshed each release. It is interpretation, not a BLS product.

Source: BLS OEWS · Published May 15, 2026
Next refresh: May 2027
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The national median salary for Models is $48,464 per year ($23.30/hr) according to the Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) survey, May 2025. The middle 50% of earners make between $35,714 and $99,320 annually. Top earners at the 90th percentile reach $131,477 per year. There are approximately 3,780 models employed in the United States.

About This Role

BLS Standard Occupational Classification 2018

Model garments or other apparel and accessories for prospective buyers at fashion shows, private showings, or retail establishments. May pose for photos to be used in magazines or advertisements. May pose as subject for paintings, sculptures, and other types of artistic expression.

Career Outlook

BLS Employment Projections · 2024-2034
10-year growth
-0.5%
Little or no change
Annual openings
1K
per year, on avg
Workforce today
7K
as of 2024
Why those openings exist
0% from new growth100% from people leaving the role
Most openings come from replacement, not growth. Retention matters more than recruiting here.
Typical entry requirements
Education
No formal educational credential
Experience
None
On-the-job training
None

Industry Wage Breakdown

Top 5 industries by employment · median annual wage, sector-specific
IndustryWorkforce Median Pay
Colleges, Universities, and Professional Schools
NAICS 611300
620$44,260
Junior Colleges
NAICS 611200
360$46,370
Offices of Dentists
NAICS 621200
240$40,980
Apparel, Piece Goods, and Notions Merchant Wholesalers
NAICS 424300
100N/A
Management of Companies and Enterprises
NAICS 551100
70$48,550
Wage range across top 5 industries: $40,980 to $48,550 (18% spread)

Wage Percentiles

Hourly & annualized (2,080 hours)
PercentileHourly RateAnnual Salary
P10$16.44$34,195
P25$17.17$35,714
P50MEDIAN$23.30$48,464
P75$47.75$99,320
P90$63.21$131,477

Market Context Signal

JOLTS · retail sector
Active
Openings Rate
4.8%
Quits Rate
3.0%

Retail openings rose to 774K (+49K) in June, rate up to 4.8%. Frontline turnover picked back up with the quit rate at 3.0% -- expect continued churn-driven wage pressure in hourly roles.

Frequently Asked Questions

What is the average models salary?

The national median salary for Models is $48,464 per year ($23.30/hr) according to BLS OEWS May 2025 data. The middle 50% earn between $35,714 and $99,320 annually.

How much do top-earning models make?

The 90th percentile salary for Models is $131,477 per year ($63.21/hr). The 75th percentile is $99,320 per year.

What is the entry-level salary for models?

Entry-level Models (10th percentile) earn approximately $34,195 per year ($16.44/hr). The 25th percentile is $35,714 per year.

Related Salary Data

Compare with other occupations
Retail Salespersons41-2031$35K/yrCashiers41-2011$33K/yrSales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel41-3091$70K/yrSales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products41-4012$72K/yrFirst-Line Supervisors of Retail Sales Workers41-1011$49K/yrBrowse all 770+ occupations →

Models Salary by State

Top 5 states by employment
California990 workersFlorida620 workersGeorgia130 workersOhio120 workersIllinois60 workers

About This Data

Wage figures on this page come from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment & Wage Statistics (OEWS) survey, May 2025 release. OEWS surveys roughly 1.1 million establishments annually. It is the most comprehensive employer-reported wage dataset in the United States.

P10 through P90 percentiles represent the wage distribution across all surveyed employers (not self-reported by workers). Geographic adjustments use BLS-derived cost multipliers calibrated from regional wage variation.

Wages are estimates. Individual compensation depends on experience, education, employer size, industry, and negotiation. Use this as benchmark context, not absolute ground truth.

Next OEWS release: May 2027Verify on BLS.gov →

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