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Public Relations Specialists Salary - BLS OEWS Wage Benchmarks

SOC 27-3031 · National · May 2025 OEWS Data

Median Annual Salary
$74,755
$35.94/hr
Verified BLS OEWS data · Updated May 18, 2026

Is this a competitive Public Relations Specialists salary in 2026?

Based on BLS OEWS wage percentiles, JOLTS August 2026 demand signals, and ECI Q2 2026 wage growth.

$Competitive · ~P50
P10$44K
P25$56K
P50$75K
P75$100K
P90$135K
Drag the dot or type an amount above.
⚡
Demand: ACTIVE. Demand is active -- professional & business services openings are at 5.0% (JOLTS, August 2026). A balanced market where the median is a solid, competitive anchor.
📈
Merit budget: Wages in professional services are rising about 2.5% a year (BLS ECI, Q2 2026). Budget a 2.1-2.6% merit increase to hold this role at market.
Our read
For a competitive 2026 offer, target $74,755 to $100,360 (market median to the 75th percentile). The median-to-P75 range keeps offers competitive.
Figures are market benchmarks from the U.S. Bureau of Labor Statistics; apply professional judgment before making pay decisions.

How Public Relations Specialists pay is moving in 2026

Trend, demand, and spread context from BLS OEWS, JOLTS, and ECI

Pay trend

Median pay for this role rose 7.1% between the May 2024 and May 2025 BLS surveys, outpacing the 2.5% wage growth of Professional & Business Services (BLS ECI).

Hiring demand · MODERATE

Professional & Business Services is running a 5.0% job-openings rate with quits at 2.1% (BLS JOLTS). The openings rate has drifted down from 5.8% to 5.0% over the past quarter.

Pay spread

Top earners (P90) make about 3.1 times what entry-level (P10) workers make in this role. That spread is wider than typical, so expect large pay differences by experience, employer size, and geography; build generous ranges and differentiate strongly.

What changed recently
  • Sep 29, 2026JOLTS August 2026: sector openings eased to 5.0% (down 119K). BLS revised July up from 4.8% to 5.5%, so last month's third straight decline did not happen. Quits recovered to 2.1%; layoffs fell 56K.
  • Sep 1, 2026JOLTS July 2026: sector openings fell for a third month to 4.8% (June revised to 5.1%), and hires dropped 188K, the largest pullback of any sector. Quits slid to 1.8%.
  • Aug 4, 2026JOLTS June 2026: sector openings eased to 5.5% (down 0.3pp), still the highest of any major sector. Quits held at 2.2%.

Commentary is generated from published BLS figures (OEWS May 2025 vs May 2024, JOLTS August 2026, ECI Q2 2026) and refreshed each release. It is interpretation, not a BLS product.

Source: BLS OEWS · Published May 15, 2026
Next refresh: May 2027
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The national median salary for Public Relations Specialists is $74,755 per year ($35.94/hr) according to the Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) survey, May 2025. The middle 50% of earners make between $56,264 and $100,360 annually. Top earners at the 90th percentile reach $135,158 per year. There are approximately 283,380 public relations specialists employed in the United States.

About This Role

BLS Standard Occupational Classification 2018

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Career Outlook

BLS Employment Projections · 2024-2034
10-year growth
+4.8%
Faster than average
Annual openings
28K
per year, on avg
Workforce today
316K
as of 2024
Why those openings exist
5% from new growth95% from people leaving the role
Most openings come from replacement, not growth. Retention matters more than recruiting here.
Typical entry requirements
Education
Bachelor's degree
Experience
None
On-the-job training
None

Industry Wage Breakdown

Top 5 industries by employment · median annual wage, sector-specific
IndustryWorkforce Median Pay
Advertising, Public Relations, and Related Services
NAICS 541800
38K$77,480
Colleges, Universities, and Professional Schools
NAICS 611300
21K$66,420
Local Government, excluding Schools and Hospitals (OEWS Designation)
NAICS 999300
17K$77,870
Business, Professional, Labor, Political, and Similar Organizations
NAICS 813900
17K$77,650
Management of Companies and Enterprises
NAICS 551100
13K$92,740
Wage range across top 5 industries: $66,420 to $92,740 (40% spread)

Wage Percentiles

Hourly & annualized (2,080 hours)
PercentileHourly RateAnnual Salary
P10$21.21$44,117
P25$27.05$56,264
P50MEDIAN$35.94$74,755
P75$48.25$100,360
P90$64.98$135,158

Market Context Signal

JOLTS · professional sector
Active
Openings Rate
5.0%
Quits Rate
2.1%

Professional & Business Services openings fell 119K to 1.19M in August, rate 5.0%. BLS revised July up sharply, from 4.8% to 5.5%, so the three-month cooling reported last release did not happen: the sector is volatile, not in steady decline. Hires rose 36K, quits recovered to 2.1%, and layoffs fell 56K.

Frequently Asked Questions

What is the average public relations specialists salary?

The national median salary for Public Relations Specialists is $74,755 per year ($35.94/hr) according to BLS OEWS May 2025 data. The middle 50% earn between $56,264 and $100,360 annually.

How much do top-earning public relations specialists make?

The 90th percentile salary for Public Relations Specialists is $135,158 per year ($64.98/hr). The 75th percentile is $100,360 per year.

What is the entry-level salary for public relations specialists?

Entry-level Public Relations Specialists (10th percentile) earn approximately $44,117 per year ($21.21/hr). The 25th percentile is $56,264 per year.

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Public Relations Specialists Salary by State

Top 5 states by employment
California32,710 workersNew York28,250 workersTexas25,220 workersFlorida17,820 workersDistrict of Columbia16,720 workers

About This Data

Wage figures on this page come from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment & Wage Statistics (OEWS) survey, May 2025 release. OEWS surveys roughly 1.1 million establishments annually. It is the most comprehensive employer-reported wage dataset in the United States.

P10 through P90 percentiles represent the wage distribution across all surveyed employers (not self-reported by workers). Geographic adjustments use BLS-derived cost multipliers calibrated from regional wage variation.

Wages are estimates. Individual compensation depends on experience, education, employer size, industry, and negotiation. Use this as benchmark context, not absolute ground truth.

Next OEWS release: May 2027Verify on BLS.gov →

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