Market Research Analysts and Marketing Specialists Salary in Grand Rapids-Wyoming-Kentwood
SOC 13-1161 · Grand Rapids-Wyoming-Kentwood, MI · BLS OEWS May 2024
Median Annual Salary
$63,502
$30.53/hr
17.5% lower than the US national median ($76,960)
Verified BLS OEWS data · Updated Apr 3, 2025
Source: BLS OEWS · Published Apr 2, 2025
Next refresh: May 15, 2026
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The median salary for Market Research Analysts and Marketing Specialists in Grand Rapids-Wyoming-Kentwood is $63,502 per year ($30.53/hr). This is 17.5% lower than the national median of $76,960.
About This Role
BLS Standard Occupational Classification 2018
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Wage Percentiles: Grand Rapids-Wyoming-Kentwood
Hourly & annualized (2,080 hours) · BLS metro data
No credit card required · 755+ occupations · 393 metros
Frequently Asked Questions
What is the median market research analysts and marketing specialists salary in Grand Rapids-Wyoming-Kentwood?
The median (P50) annual salary for Market Research Analysts and Marketing Specialists in Grand Rapids-Wyoming-Kentwood is approximately $63,502, based on BLS OEWS May 2024 data. This is 17.5% lower than the national median of $76,960. For the full P10–P90 breakdown and market context, open CompSignal.
Wage figures on this page come from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment & Wage Statistics (OEWS) survey, May 2024 release. OEWS surveys roughly 1.1 million establishments annually. It is the most comprehensive employer-reported wage dataset in the United States.
P10 through P90 percentiles represent the wage distribution across all surveyed employers (not self-reported by workers). Geographic adjustments use BLS-derived cost multipliers calibrated from regional wage variation.
Wages are estimates. Individual compensation depends on experience, education, employer size, industry, and negotiation. Use this as benchmark context, not absolute ground truth.
CompSignal is a free labor market intelligence tool built for HR, compensation, and talent acquisition teams. We make BLS data, the same primary source Mercer and Radford cross-reference in their paid surveys, searchable and actionable without an enterprise subscription.
Built and maintained by Falcon Incentives, a compensation strategy and incentive design consultancy.