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The national median salary for Marketing Managers is $166,795 per year ($80.19/hr) according to the Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) survey, May 2025. The middle 50% of earners make between $123,032 and $216,403 annually. Top earners at the 90th percentile reach $293,613 per year. There are approximately 395,240 marketing managers employed in the United States.
About This Role
BLS Standard Occupational Classification 2018
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Career Outlook
BLS Employment Projections · 2024-2034
10-year growth
+6.6%
Faster than average
Annual openings
34K
per year, on avg
Workforce today
407K
as of 2024
Why those openings exist
8% from new growth92% from people leaving the role
Most openings come from replacement, not growth. Retention matters more than recruiting here.
Typical entry requirements
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Industry Wage Breakdown
Top 5 industries by employment · median annual wage, sector-specific
Industry
Workforce
Median Pay
Management of Companies and Enterprises
NAICS 551100
52K
$172,580
Management, Scientific, and Technical Consulting Services
NAICS 541600
29K
$158,610
Computer Systems Design and Related Services
NAICS 541500
26K
$194,300
Advertising, Public Relations, and Related Services
NAICS 541800
14K
$168,420
Software Publishers
NAICS 513200
13K
$206,400
Wage range across top 5 industries: $158,610 to $206,400 (30% spread)
Wage Percentiles
Hourly & annualized (2,080 hours)
Percentile
Hourly Rate
Annual Salary
P10
$43.39
$90,251
P25
$59.15
$123,032
P50MEDIAN
$80.19
$166,795
P75
$104.04
$216,403
P90
$141.16
$293,613
Market Context Signal
JOLTS · other sector
Active
Openings Rate
3.4%
Quits Rate
2.0%
The labor market rebounded in March: hires jumped to 5.6M (+655K) and separations rose to 5.4M (+356K), both more than offsetting February's drop. Job openings held at 6.9M. Quits ticked to 2.0%.
Frequently Asked Questions
What is the average marketing managers salary?
The national median salary for Marketing Managers is $166,795 per year ($80.19/hr) according to BLS OEWS May 2025 data. The middle 50% earn between $123,032 and $216,403 annually.
How much do top-earning marketing managers make?
The 90th percentile salary for Marketing Managers is $293,613 per year ($141.16/hr). The 75th percentile is $216,403 per year.
What is the entry-level salary for marketing managers?
Entry-level Marketing Managers (10th percentile) earn approximately $90,251 per year ($43.39/hr). The 25th percentile is $123,032 per year.
Wage figures on this page come from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment & Wage Statistics (OEWS) survey, May 2025 release. OEWS surveys roughly 1.1 million establishments annually. It is the most comprehensive employer-reported wage dataset in the United States.
P10 through P90 percentiles represent the wage distribution across all surveyed employers (not self-reported by workers). Geographic adjustments use BLS-derived cost multipliers calibrated from regional wage variation.
Wages are estimates. Individual compensation depends on experience, education, employer size, industry, and negotiation. Use this as benchmark context, not absolute ground truth.
CompSignal is a free labor market intelligence tool built for HR, compensation, and talent acquisition teams. We make BLS data, the same primary source Mercer and Radford cross-reference in their paid surveys, searchable and actionable without an enterprise subscription.
Built and maintained by Falcon Incentives, a compensation strategy and incentive design consultancy.